Plan A Successful Fundraising Campaign

Planning Your Fundraising Campaign:

Set an objective: The objective you set for your group should include a financial figure, as well as a tangible element. For example, a group must raise $2,000 to pay for new band equipment, as well as traveling costs to the Annual Band Competition.

Set a deadline: Your campaign should run a maximum length of 1-2 weeks. Keeping the campaign short will keep your participants motivated and on track.

Know your group: Knowing how many of your group members will be participating in the fundraiser is important, since it will help you organize a selling strategy. This will help determine which geographic area to be covered by the participants, as well as the best time to solicit donations.

Motivate your group: It is important to maintain close and constant contact with your group members, and to motivate and encourage them constantly. Being a positive role model for the group is also important, not only in terms of how much money you raise, but also in terms of how much time and effort you put into your fundraiser to make it a success.

Managing Your Fundraising Campaign:

Delivery: Once you have placed your order, allow 2-3 weeks for delivery.

Money collection: Members should collect money when they take the order. Also, it is easier for the campaign organizer to collect ONE check from each participant for the entire sum of money collected, rather than several checks.

Tallying and packing orders: It is a good idea to solicit volunteers in advance to help with these tasks. Appoint a chairperson to oversee and coordinate these activities. The chairperson and each participant should ALWAYS check and double-check orders for errors.

Incentive Prizes For Your Fundraising Campaign:

Not all fundraising campaigns need additional incentives to motivate the participants. If a baseball team needs to raise $75 per player to be able to participate in a tournament, the incentive is already there. With many campaigns, however, this is not the case. The following are some additional ideas intended to help motivate your participants.

Individual completion prizes: Everyone who sells a pre-determined minimum amount receives a cash prize, movie tickets, or any other prize available.

Best-seller prizes: Offer a prize to the individual who raises the most money, or sells the most units.

Draw prizes: Every participant who sells a pre-determined minimum amount is entered into a drawing for cash prizes or other merchandise.

Intangible prizes: These are often the most effective for the participants, and as a result, create the most incentive. For example, have your coaches agree to coach a game in a silly costume! Being creative in this aspect is important, and can help make your fundraiser a true success.

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